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Mazda's "Obsession Drives You" Ad — Behind the Scenes | Mazda USA


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OBSESSION EITHER DRIVES YOU INSANE, OR YOU JUST LET IT DRIVE YOU. Meet Toshihiro Kikuchi, Powertrain Engineer at Mazda North American Operations. Our passion for perfection can be a little unbalanced. To illustrate our insanity, Toshihiro wound up strapped into a straight jacket and balanced on a wheel for a Mazda advertisement. Watch the photoshoot to see how we tested his patience.