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"Better. Stronger. Smarter." Mazda CX-5 commercial — Behind The Scenes | Mazda USA

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Description

The mission: create a TV commercial to launch the all-new Mazda CX-5 that depicts the engineering spirit that went into this inspired crossover. Since the CX-5 is the world's first fully SKYACTIV® vehicle, we mixed together a little bit of Q's lab with the cult classic The Six Million Dollar Man to introduce it... To help us bring the whole shebang to life, we called up eccentric, award-winning Scandinavian director Filip Engstrom. Then we headed out to the desert to make magic happen. Check out the behind-the-scenes madness that was the making of "Better. Stronger. Smarter." [Disclaimer] The Six Million Dollar Man is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved.
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* MSRP excludes $795 destination charge, tax, title and license fees. Destination charge $840 in Alaska. Vehicles displayed may contain optional equipment at additional costs. Actual dealer price may vary. Mazda3 4-Door starting MSRP is for the Mazda3 i SV 4-Door with manual transmission. The Mazda3 i SV 4-Door is not equipped with air conditioning. The Mazda3 i SV 4-Door is a dealer order only vehicle. Please contact your local Mazda dealer for more information.

† EPA-estimated mileage. Actual results may vary. test video